Our story and mission behind what we do.
Our mission
To make the best quality products synonymous with the phrase – Value for money. Our belief is that by utilizing our quality processes, we will give our customer value-added products they require and deserve.
Quality Assurance
Our Deepam Oil and Pooja Ghee are synonymous with quality. We source the finest ingredients and employ rigorous quality control
Customer-Centric Approach
Your satisfaction is our top priority. We provide excellent customer support and service ensuring fulfill your need.
Innovation
We combine age-old wisdom with modern techniques to create products that cater to the evolving needs of our customers.
About Us
Meet Our Leaders
Hemant Jain
Founder & Managing Director
Hemant Jain leads the company’s strategic direction and overall operations, with direct oversight of Production, Quality Control, Finance, and Human Resources. With a strong focus on innovation and operational excellence, he drives the continuous improvement of core processes, systems, and policies across all verticals. An engineering graduate with over two decades of industry experience, Hemant brings deep expertise in soaps, detergents, toiletries, and Ayurvedic oils, guiding the organization with a clear vision and commitment to quality.
Mohd Atif
Sales Director
Mohd Atif is responsible for leading the company’s Sales and Marketing functions, including strategic planning, market expansion, and brand promotion. With more than 25 years of international experience across the FMCG sector—specifically in soaps, detergents, dish wash products, and both oriental and European fragrances—Atif combines deep market insight with a strong leadership approach. An MBA in Marketing, he brings a global perspective to driving business growth and market development.
Aashi : Objective
Our core objective is to expand our reach to the deepest and most underserved towns across every region of India in the shortest possible time. With a network of associates in all major state capitals and a strong, dedicated sales force, we are committed to building a robust distribution footprint that ensures our products are accessible to every corner of the country.
Our Heritage
Founded in 2003, Aashi Personal Care has grown into a trusted name in the realm of personal and spiritual wellness. Headquartered in the culturally rich city of Raipur, our journey has been one of continuous evolution shaped by purpose, rooted in tradition, and driven by the desire to enhance everyday lives.
At the heart of our legacy lie three unwavering principles: authenticity, quality, and purity. These core values have guided our every step, forming the foundation of our brand and inspiring everything we create. From humble beginnings to a pan-India presence, our heritage reflects a deep commitment to timeless wellness and trust.
Our Legacy:
Established in 2003, Aashi Personal Care has carved a distinguished place in the realm of personal and spiritual wellness. Over the years, we have become a trusted household name, renowned for our exceptional Deepam Oil and Pooja Ghee products that embody the essence of purity, tradition, and devotion.
At Aashi, we deeply respect the sanctity of spiritual practices. Our Deepam Oil is thoughtfully crafted by blending premium sesame oil with sacred herbs and natural fragrances designed not just to illuminate lamps, but to elevate the spiritual energy of every space it touches.
Equally revered is our Pooja Ghee, a vital element in Hindu rituals and offerings. Prepared using the purest ingredients and time-honored methods, it symbolizes unwavering devotion and spiritual integrity ensuring that every prayer is accompanied by true sanctity and reverence.
Our legacy continues to thrive on the foundations of tradition, quality, and spirituality, inspiring us to bring light and purity into homes across India.
Our achivements in numbers.
With lots of love we have achieved pretty well in markets.
Happy Customers
Products
Happy Customer
Products Awards
We care you without compromise.
At Aashi, we understand the profound significance of personal and spiritual well-being in your life. Our products are carefully crafted to resonate with your individual needs and elevate your daily rituals to a whole new level.
100% Vegan
Natural Ingredients
Spiritual Authenticity
Quality Assurance